Fair trade is in fashion. While the wealth gap between the North and South has never been bigger, a new burst of solidarity is overtaking Western countries. But what exactly is fair trade? Is it a way to fairly distribute wealth, or a new ‘marketing’ rip-off ? When faced with no-holdsbarred productivity, what can be done to prevent producer countries from getting poorer and stop environmental degradation? Through three practical case studies, we will see how some producers are still making the most of what they have.

Episode 1: Forests, Certified Hope 
The production of certi ed tropical wood in Brazil.

Episode 2: A Grain of Fairness
The production of supportive fair trade coffee in Colombia.

Episode 3: Fiber Resistance
The production of cotton and smalltime farmers ghting the use of GMOs in Mali.

 

A collection by Jean-Michel Vennemani and Noël Mamère
Written and directed by Jean-Michel Vennemani
Editing : Samuel Lajus
Music : original composition for the series credits Serge Richard

A Compagnie des Phares et Balises production
With the participation of France 5
With the support of the Centre National du cinéma et de l’image animée

National Broadcaster : France 5

International Sales :
Ushuaïa France
TG4 Ireland
TFO Canada
TVN Poland
TV3 Catalunya
Al Jazeera Documentary Middle East
Campagne TV

Non-theatrical rights : Cinéfête Canada

© Cie des Phares & Balises – 2005